Kind Meds
Kind Meds is a medical marijuana dispensary focused on holistic healing & high quality product.
My team implemented a multi-channel marketing campaign to grow inbound traffic & generate new leads.
Strategy
Because many digital channels prohibit cannabis advertising (paid search, social ads), creating engaging content to promote our client and extend their organic reach was crucial.
Establish messaging and tone consistent with their brand identity: a provider of holistic healing and premium grade cannabis for upper income clientele.
Contribution
I helped develop a new asset based on content gap analysis and optimized for social sharing and engagement.
I wrote and conducted email campaigns to strengthen brand’s online presence and promote new content.
One tactic I used for building email lists involved analyzing competitor SEO to reverse engineer link opportunities.
I executed link building strategies to secure quality link placements and grow inbound traffic, including: guest blogging. influencer marketing, competitor research, localized outreach and others.
I continued to produce and promote ongoing content across multiple touch points of the buyer’s journey, coordinating between social media and blog content calendars throughout the campaign.
Results
Website traffic increased by 1157%.
Organic keyword rankings increased by 26,617%.
Primary traffic source is organic (no paid ads).
Leads from Google Maps increased by 37%.
