Family First Intervention
Family First Intervention offers professional addiction intervention programs, operating nationwide.
My team executed a multi-channel marketing campaign to increase conversions. Success was measured through call tracking, analytics & sales.
Strategy
Consumer pain points showed that while all recovery programs treat the addict, many do not offer additional support for the addict’s family and loved ones. Campaign must effectively market the client’s unique approach to care and counseling services for the whole family, not just the addict.
Our campaign approach focused heavily on email marketing, social media and showcasing a highly optimized website.
Consistent brand voice, tone and messaging must convey highly professional, experienced and helpful drug intervention services.
Campaign must be HIPAA-compliant and ethical.
Contribution
Support a site wide SEO audit by analyzing crawl reports to identify opportunities for optimizing title tags, meta tags and internal linking.
Reviewed a low-traffic blog to target opportunities for content rewrites and improved UX design. New user acquisition grew by 40% after recommendations were applied.
Wrote outreach templates and conducted email campaigns to strengthen brand’s online presence and promote new content.
Executed link building strategies to secure quality link placements and grow inbound traffic, including: resource page discovery, competitor backlink analysis and guest blogging.
Grow and maintain database of 500+ partner webmasters, media contacts and other relationships built organically from outreach.
Leveraged network for content generation, engagement, link building and others.
Support production and content writing for new innovative digital assets, including: web copy, blogs, quizzes, social media, infographics and evergreen content.
Results
Website ranks #1 in the nation for all kinds of drug and alcohol intervention terms.
Organic keyword rankings increased by 132% in one year.
Website traffic increased by 401%..
Phone call leads increased by 115%.
More leads were added to evolve campaign. (Web forms, site chat, Facebook Messenger.)
Growth in Revenue/Sales from Digital Marketing Campaigns
Annual Marketing Spend: $180,000
2017 (Full Year)
Total of 78 Closes
Approximate Revenue: $351,000
Average Cost Per Admit: $2,308
Annual ROI = 95%
2018 (Half a Year)
Total of 64 Closes
Approximate Revenue: $288,000
This client is projected to exceed previous year by $100,000 to show steady increases in annual ROI.
