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I’m Nicola.

I am a digital marketing strategist & content writer.

When I’m not working on branded campaigns or ghostwriting blog posts, I'm probably playing video games, making new spreadsheets, hunting for dessert or obsessively scrutinizing my Google Analytics data trying to figure out who YOU are.

Boston

Boston

It's funny - when I lived in Boston, it never felt like home. I had pledged my undying allegiance to California and *hated* flying back to Boston several times a year. But during my last semester in Boston, I resolved to enjoy every second of it... every snowstorm and wind-chilled-day.

Now that I don't live in Boston anymore, I miss it SO MUCH. The chic fashionistas walking down Newbury Street, beau and Starbucks coffee cup in hand. The Hunter boots. The crisp autumnal weather. Yes, even the horrible face-numbing snowstorms, and the dinosaur of a public transportation system that is the MBTA. I miss it SO MUCH.

I visited Boston for a weekend and it was so fun. Funny how it's hard to appreciate things - people, places, possessions - until they've become a fond memory, forever placed comfortably in the past.

Slow motion

Slow motion

Can you be a foodie in Arizona?

Can you be a foodie in Arizona?