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I’m Nicola.

I am a digital marketing strategist & content writer.

When I’m not working on branded campaigns or ghostwriting blog posts, I'm probably playing video games, making new spreadsheets, hunting for dessert or obsessively scrutinizing my Google Analytics data trying to figure out who YOU are.

Blog makeover

Blog makeover

I have just changed the look of my website and I LOVE it. It is unfortunate that I paid for Squarespace and didn't *love* the theme of my blog until 5-6 months in. But I am in love with the interface now; I think it is a lot cleaner and more me.

The layout beforehand was too cluttered with images, because I was inspired by the gorgeous websites of various graphic designers/photographers. They had BEAUTIFUL artwork to show off, and their layout was reflective of their design skills.

But I'm not a graphic designer or a professional photographer. I'm a copywriter and a blogger and a public relations major, so I needed a layout indicative of my own strengths, instead of someone else's. And I truly think that's where my layout choice failed me initially.

Not anymore though. I think this is clean and beautiful and showcases my ramblings and thoughts in a manner that is very succinct. (As much as I like to call my blog posts ramblings, I'm all about the succinct.)

Interesting how deep introspection can come from the most unusual of places. (In my case, my blog layout.)

Notashopaholic

Notashopaholic

Post-vacation sadness

Post-vacation sadness